User interface for application management for a mobile device

ABSTRACT

This specification describes technologies relating to user interfaces for mobile devices. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving a touch input to access an application management interface on a mobile device; presenting an application management interface; receiving one or more inputs within the application management interface including an input to install a particular application; installing the selected application; and presenting the installed application.

CROSS-REFERENCES TO RELATED APPLICATIONS

This application is a continuation of U.S. patent application Ser. No.13/350,563 filed Jan. 13, 2012, which is a continuation of U.S. patentapplication Ser. No. 12/354,616, filed Jan. 15, 2009, and which claimsthe benefit under 35 U.S.C. § 119(e) of U.S. Provisional ApplicationSer. No. 61/059,730, filed Jun. 6, 2008. The disclosures of theforegoing applications are hereby incorporated by reference in theirentirety for all purposes.

BACKGROUND

The present disclosure relates to user interfaces for mobile devices.

Conventional mobile devices are often dedicated to performing specificfunctions. For example, a mobile phone provides telephony services, apersonal digital assistant (PDA) provides a way to organize addresses,contacts and notes, a media player plays content, email devices provideemail communication, a browser to surf the Internet, etc. Modern mobiledevices can include two or more of these functions.

In particular, a mobile device can include a number of differentapplications, which a user can access independent of other applications.For example, the mobile device can include one or more games, webapplications, or productivity applications.

BRIEF SUMMARY

This specification describes technologies relating to user interfacesfor mobile devices. In general, one aspect of the subject matterdescribed in this specification can be embodied in methods that includethe actions of receiving a touch input to access an applicationmanagement interface on a mobile device; presenting an applicationmanagement interface; receiving one or more inputs within theapplication management interface including an input to install aparticular application; installing the selected application; andpresenting the installed application. Other embodiments of this aspectinclude corresponding systems, apparatus, and computer program products.

These and other embodiments can optionally include one or more of thefollowing features. Presenting the application management interfacefurther includes presenting a menu portion and a display portion. Thedisplay portion includes one or more application objects correspondingto respective applications, each application object presentinginformation about the respective application. The menu portion includesmultiple tabs, each tab providing access to particular features of theapplication management interface. Receiving one or more user inputsincludes receiving a selection of a particular application object. Themethod further includes, in response to the selection, transitioning thedisplay portion to present additional information about the selectedapplication. Presenting additional information includes presenting oneor more reviews of the selected application. The selected applicationobject is an application update object associated with an update to anapplication previously installed on the mobile device. Installing theselected application includes presenting a placeholder object on adisplay of the mobile device, the placeholder object including anindicator of installation progress. The method further includesreceiving payment information from a user to purchase the particularapplication. The mobile device includes a multi-touch-sensitive display.

In general, one aspect of the subject matter described in thisspecification can be embodied in systems that include a processor and auser interface for providing interaction with a user, the user interfaceincluding a display portion including one or more application objectscorresponding to respective applications, each application objectpresenting information about the respective application, and a menuportion including multiple tabs, each tab providing access to particularfeatures of the application management interface. Other embodiments ofthis aspect include corresponding methods, apparatus, and computerprogram products.

Particular embodiments of the invention can be implemented to realizeone or more of the following advantages. A user can easily navigate anapplication store to identify and download applications for a mobiledevice. Users can be notified of updates to previously downloadedapplications without navigating to an update interface. Users canquickly provide feedback on applications including rating theapplications and reporting identified problems. Additionally, users canquickly and easily share information on particular applications ofinterest with other users. Once an application is selected, the user canaccess other features and applications of the mobile device whilewaiting for the application to download.

The details of one or more embodiments of the invention are set forth inthe accompanying drawings and the description below. Other features,aspects, and advantages of the invention will become apparent from thedescription, the drawings, and the claims.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a block diagram of an example mobile device.

FIG. 2 is a block diagram of an example user interface of the mobiledevice after invoking an application store display object.

FIG. 3 is a block diagram of an example user interface of the mobiledevice after selecting a staff favorites button.

FIG. 4 is a block diagram of an example user interface of the mobiledevice for providing information associated with a particularapplication.

FIG. 5 is a block diagram of an example user interface of the mobiledevice for notifying another user of an application.

FIG. 6 is a block diagram of an example user interface of the mobiledevice including a menu for providing information associated with aselected application.

FIG. 7 is a block diagram of an example user interface of the mobiledevice for reviewing a selected application.

FIG. 8 is a block diagram of an example user interface of the mobiledevice for reporting on a selected application.

FIG. 9 is a block diagram of an example user interface of the mobiledevice illustrating an application store following selection of acategories tab.

FIG. 10 is a block diagram 1000 of an example user interface of themobile device 100 illustrating application objects of a particularselected category.

FIG. 11 is a block diagram of an example user interface of the mobiledevice illustrating an application store following selection of a “top25” tab.

FIG. 12 is a block diagram of an example user interface of the mobiledevice illustrating an application store “top 25” with free applicationshidden.

FIG. 13 is a block diagram of an example user interface of the mobiledevice illustrating an application store following selection of a searchtab.

FIG. 14 is a block diagram of an example user interface of the mobiledevice after invoking an application store display object andillustrating available updates.

FIG. 15 is a block diagram of an example user interface of the mobiledevice illustrating an application store following selection of anupdates tab.

FIG. 16 is a block diagram of an example user interface of the mobiledevice illustrating an application download.

FIG. 17 is a flowchart illustrating an example process for navigating anapplication store using a mobile device.

FIG. 18 is a block diagram of an example user interface of the mobiledevice illustrating an application available for deletion.

FIG. 19 is a block diagram of an example user interface of the mobiledevice illustrating a rating prompt.

FIG. 20 is a flowchart illustrating an example process for deleting aninstalled application using a mobile device.

FIG. 21 is a block diagram of an example network operating environmentfor the mobile device of FIG. 1.

FIG. 22 is a block diagram of an example implementation of the mobiledevice of FIG. 1.

Like reference numbers and designations in the various drawings indicatelike elements.

DETAILED DESCRIPTION

FIG. 1 is a block diagram of an example mobile device 100. The mobiledevice 100 can be, for example, a handheld computer, a personal digitalassistant, a cellular telephone, a network appliance, a camera, a smartphone, an enhanced general packet radio service (EGPRS) mobile phone, anetwork base station, a media player, a navigation device, an emaildevice, a game console, or a combination of any two or more of thesedata processing devices or other data processing devices.

Mobile Device Overview

In some implementations, the mobile device 100 includes atouch-sensitive display 102. The touch-sensitive display 102 canimplement liquid crystal display (LCD) technology, light emittingpolymer display (LPD) technology, or some other display technology. Thetouch-sensitive display 102 can be sensitive to haptic and/or tactilecontact with a user.

In some implementations, the touch-sensitive display 102 can comprise amulti-touch-sensitive display 102. A multi-touch-sensitive display 102can, for example, process multiple simultaneous touch points, includingprocessing data related to the pressure, degree and/or position of eachtouch point. Such processing facilitates gestures and interactions withmultiple fingers, chording, and other interactions. Othertouch-sensitive display technologies can also be used, e.g., a displayin which contact is made using a stylus or other pointing device. Someexamples of multi-touch-sensitive display technology are described inU.S. Pat. Nos. 6,323,846, 6,570,557, 6,677,932, and U.S. PatentPublication 2002/0015024A1, each of which is incorporated by referenceherein in its entirety.

In some implementations, the mobile device 100 can display one or moregraphical user interfaces on the touch-sensitive display 102 forproviding the user access to various system objects and for conveyinginformation to the user. In some implementations, the graphical userinterface can include one or more display objects 104, 106. In theexample shown, the display objects 104, 106, are graphic representationsof system objects. Some examples of system objects include devicefunctions, applications, windows, files, alerts, events, or otheridentifiable system objects.

Exemplary Mobile Device Functionality

In some implementations, the mobile device 100 can implement multipledevice functionalities, such as a telephony device, as indicated by aphone object 110; an e-mail device, as indicated by the e-mail object112; a network data communication device, as indicated by the Web object114; a Wi-Fi base station device (not shown); and a media processingdevice, as indicated by the media player object 116. In someimplementations, particular display objects 104, e.g., the phone object110, the e-mail object 112, the Web object 114, and the media playerobject 116, can be displayed in a menu bar 118. In some implementations,device functionalities can be accessed from a top-level graphical userinterface, such as the graphical user interface illustrated in FIG. 1.Touching one of the objects 110, 112, 114 or 116 can, for example,invoke corresponding functionality.

In some implementations, the mobile device 100 can implement networkdistribution functionality. For example, the functionality can enablethe user to take the mobile device 100 and its associated network whiletraveling. In particular, the mobile device 100 can extend Internetaccess (e.g., Wi-Fi) to other wireless devices in the vicinity. Forexample, mobile device 100 can be configured as a base station for oneor more devices. As such, mobile device 100 can grant or deny networkaccess to other wireless devices.

In some implementations, upon invocation of device functionality, thegraphical user interface of the mobile device 100 changes, or isaugmented or replaced with another user interface or user interfaceelements, to facilitate user access to particular functions associatedwith the corresponding device functionality. For example, in response toa user touching the phone object 110, the graphical user interface ofthe touch-sensitive display 102 may present display objects related tovarious phone functions; likewise, touching of the email object 112 maycause the graphical user interface to present display objects related tovarious e-mail functions; touching the Web object 114 may cause thegraphical user interface to present display objects related to variousWeb-surfing functions; and touching the media player object 116 maycause the graphical user interface to present display objects related tovarious media processing functions.

In some implementations, the top-level graphical user interfaceenvironment or state of FIG. 1 can be restored by pressing a button 120located near the bottom of the mobile device 100. In someimplementations, each corresponding device functionality may havecorresponding “home” display objects displayed on the touch-sensitivedisplay 102, and the graphical user interface environment of FIG. 1 canbe restored by pressing the “home” display object.

In some implementations, the top-level graphical user interface caninclude additional display objects 106, such as a short messagingservice (SMS) object, a calendar object, a photos object, a cameraobject, a calculator object, a stocks object, a weather object, a mapsobject, a notes object, a clock object, an address book object, asettings object, and an app store object 132. Touching the SMS displayobject can, for example, invoke an SMS messaging environment andsupporting functionality; likewise, each selection of a display objectcan invoke a corresponding object environment and functionality.

Additional and/or different display objects can also be displayed in thegraphical user interface of FIG. 1. For example, if the device 100 isfunctioning as a base station for other devices, one or more“connection” objects may appear in the graphical user interface toindicate the connection. In some implementations, the display objects106 can be configured by a user, e.g., a user may specify which displayobjects 106 are displayed, and/or may download additional applicationsor other software that provides other functionalities and correspondingdisplay objects.

In some implementations, the mobile device 100 can include one or moreinput/output (I/O) devices and/or sensor devices. For example, a speaker160 and a microphone 162 can be included to facilitate voice-enabledfunctionalities, such as phone and voice mail functions. In someimplementations, an up/down button 184 for volume control of the speaker160 and the microphone 162 can be included. The mobile device 100 canalso include an on/off button 182 for a ring indicator of incoming phonecalls. In some implementations, a loud speaker 164 can be included tofacilitate hands-free voice functionalities, such as speaker phonefunctions. An audio jack 166 can also be included for use of headphonesand/or a microphone.

In some implementations, a proximity sensor 168 can be included tofacilitate the detection of the user positioning the mobile device 100proximate to the user's ear and, in response, to disengage thetouch-sensitive display 102 to prevent accidental function invocations.In some implementations, the touch-sensitive display 102 can be turnedoff to conserve additional power when the mobile device 100 is proximateto the user's ear.

Other sensors can also be used. For example, in some implementations, anambient light sensor 170 can be utilized to facilitate adjusting thebrightness of the touch-sensitive display 102. In some implementations,an accelerometer 172 can be utilized to detect movement of the mobiledevice 100, as indicated by the directional arrows. Accordingly, displayobjects and/or media can be presented according to a detectedorientation, e.g., portrait or landscape. In some implementations, themobile device 100 may include circuitry and sensors for supporting alocation determining capability, such as that provided by the globalpositioning system (GPS) or other positioning systems (e.g., systemsusing Wi-Fi access points, television signals, cellular grids, UniformResource Locators (URLs)). In some implementations, a positioning system(e.g., a GPS receiver) can be integrated into the mobile device 100 orprovided as a separate device that can be coupled to the mobile device100 through an interface (e.g., port device 190) to provide access tolocation-based services.

The mobile device 100 can also include a camera lens and sensor 180. Insome implementations, the camera lens and sensor 180 can be located onthe back surface of the mobile device 100. The camera can capture stillimages and/or video.

The mobile device 100 can also include one or more wirelesscommunication subsystems, such as an 802.11 b/g communication device186, and/or a Bluetooth™ communication device 188. Other communicationprotocols can also be supported, including other 802.x communicationprotocols (e.g., WiMax, Wi-Fi, 3G), code division multiple access(CDMA), global system for mobile communications (GSM), Enhanced Data GSMEnvironment (EDGE), etc.

In some implementations, the port device 190, e.g., a Universal SerialBus (USB) port, or a docking port, or some other wired port connection,is included. The port device 190 can, for example, be utilized toestablish a wired connection to other computing devices, such as othercommunication devices 100, network access devices, a personal computer,a printer, or other processing devices capable of receiving and/ortransmitting data. In some implementations, the port device 190 allowsthe mobile device 100 to synchronize with a host device using one ormore protocols, such as, for example, the TCP/IP, HTTP, UDP and anyother known protocol. In some implementations, a TCP/IP over USBprotocol can be used, as described in U.S. Provisional PatentApplication No. 60/945,904, filed Jun. 22, 2007, for “Multiplexed DataStream Protocol,”, which is incorporated by reference here in itsentirety.

FIG. 2 is a block diagram 200 of an example user interface of the mobiledevice 100 after invoking an application store display object (e.g., appstore display object 132 of FIG. 1). For example, the user can accessthe app store display object 132 using the touch-sensitive display 102(e.g., by pressing the app store display object 132), resulting in atransition to an application store interface. In some implementations,touching the app store display object 132 in FIG. 1 causes an animatedtransition to the application store interface.

The user interface for the application store includes a display portion236 and a menu portion 226. The menu portion 226 can include severaltabs. In particular, the menu portion 226 includes a featured tab 216, acategories tab 218, a top 25 tab 220, a search tab 222, and an updatestab 224. Each of the tabs in the menu portion 226 can be used to accessdifferent features of the application store, each of which will bedescribed in greater detail below. In some implementations, other tabscan be provided and/or the tab order can vary, for example, asdetermined by the application store, the mobile device, or based oninput received from another remote location.

The display portion 236 displays a featured interface 203 associatedwith the featured tab 216, which is shown as highlighted in the menuportion 226. The featured interface 203 includes a title bar 201. Thetitle bar 201 includes a recently added button 202 and a staff favoritesbutton 204. The recently added button 202 and staff favorites button 204are shown as separate buttons. However, the buttons can take other formsincluding, for example, a single toggle button that can be switched fromone to the other by touching the button more than once.

The featured interface 203 also includes one or more application objects240. The recently added button 202 is shown as currently selected (e.g.,based on a user input to the touch-sensitive display 102). When therecently added button 202 is selected, the application objects 240displayed correspond to applications that have been recently added tothe application store.

In some implementations, the recently added applications are specifiedby a time period from inclusion of the particular application to theapplication store. For example, the recently added applications caninclude applications made available in the application store within thepast thirty days. In some other implementations, however, the recentlyadded applications can be a specified number (e.g., 25) of most recentlyadded applications to the application store regardless of the actualelapsed time.

The application objects 240 can be ordered within the display portion236 according to one or more criteria. For example, the applicationobjects can be ordered by date added to the application store,alphabetically, or according to user ratings.

In particular, the application objects 240 shown in the display portion236 include application objects 210, 212, and 214. Additionally, whenthe display portion 236 cannot display all of the application objects240 at one time, the user can scroll 238 up or down to view additionalapplication objects 240. While a scroll 238 is represented by a dottedarrow at a particular portion of the display portion 236, the user canscroll 238 from other points. In particular, the user can scroll bygesturing in a particular direction (e.g., up or down) across thetouch-sensitive display 102.

Each application object 240 includes information associated with theparticular application. For example, application object 210 includesapplication information 228. The application information 228 can includean image representing the application, the application name (e.g.,“Application 1” for application object 210), a developer's name, andrating information. In some implementations, the rating information isrepresented by a specified number of stars. Stars are filled to indicatethe average rating (e.g., three out of five 5) for the application. Insome implementations, stars are partially filled to represent a finerdegree of granularity of the average rating.

In some other implementation, different symbols are used to representthe rating information. For example, in some implementations, the smalldots are used to represent unselected stars, which are replaced by starsup to the rating level, such that there are only stars equal to theaverage rating. In some implementations, the rating information alsoincludes a number of reviews used (e.g., from individual users) todetermine the average rating.

The application objects 240 also include a purchasing information 230.The purchasing information indicates whether the application is free ormust be purchased (e.g., identified by “free” or “buy” labels). In someimplementations, the purchasing information indicates the cost of theapplication (e.g., $5.00). In some other implementations, theapplication object 240 can indicate whether or not the user has alreadyinstalled the particular application. For example, if the user hasalready installed the application identified by application object 210,the purchase information 230 can read “installed” instead of “free”.Alternatively, the purchase information 230 can read “uninstall”indicating that the user can uninstall the already installedapplication.

The application objects 240 can also include an “>” indicator (e.g.,indicator 232 of application object 210). The indicator 232 indicatesthat selecting a particular application object (e.g., by touchingapplication object 210) will transition the user interface to provideadditional information about the selected application. The transitioncan be animated.

The display portion 236 can also include one or more advertisements. Inthe display portion 236, a first advertisement 206 and a secondadvertisement 208 are shown near the title bar 201. In otherimplementations, only a single advertisement is presented.Alternatively, additional advertisements can be presented. Additionally,while the advertisements are shown near the title bar 201, one or moreadvertisements can be presented at different locations on the displayportion 236.

FIG. 3 is a block diagram 300 of an example user interface of the mobiledevice 100 after selecting a staff favorites button (e.g., stafffavorites button 204 in FIG. 2). As shown in FIG. 2, the title bar 201including both the recently added button 202 and the staff favoritesbutton 204. When the staff favorites button 204 is selected, the displayportion 236 presents application objects 340 as part of the featuredinterface 303. The application objects 340 can include one or more ofthe recently added application objects 240 or can be distinct from theapplication objects 240.

In some implementations, the application objects 340 representapplication objects selected by one or more individuals associated withthe application store. For example, the staff favorites can be selectedby a group of individuals within a specified time period. Thus, thestaff favorites can change regularly, e.g., every 30 days. In some otherimplementations, the staff favorites are identified according to theapplications receiving a highest ratings from a specified group ofindividuals. In some implementations, the number of application objects340 identified as staff favorites is limited to a specified number(e.g., top 25 applications).

The application objects 340 can be ordered within the featured interface303 according to one or more criteria. For example, the applicationobjects can be ordered by date added to the application store,alphabetically, or by staff rating.

In particular, the application objects 340 shown in the display portion236 include application objects 302, 304, and 306. Additionally, whenthe display portion 236 cannot display all of the application objects340 at one time, the user can scroll 238 up or down to view additionalapplication objects 340 as described above with respect to FIG. 2.

Each application object 340 includes information associated with therespective application. Similar to the application information 228described above with respect to FIG. 2, the application information caninclude an image representing the application, the application name(e.g., “Application 4” for application object 302), a developer's name,and rating information. In some implementations, the rating informationis represented by a specified number of stars identifying an averagerating for the corresponding application.

The application objects 340 also include purchasing information. Thepurchasing information indicates whether the “staff favorite”applications are free or must be purchased. In some implementations, thepurchasing information indicates the cost of the particular application(e.g., $5.00). In some other implementations, the application object 340indicates whether or not the user has already installed the particularapplication. For example, if the user has already installed theapplication identified by application object 302, the purchaseinformation can read “installed” instead of “free”. Alternatively, thepurchase information can read “uninstall” indicating that the user canuninstall the already installed application.

The application objects 340 can also include an “>” indicator (e.g.,indicator 232 of FIG. 2). The indicator indicates that selecting aparticular application object (e.g., by touching application object 302)will transition the user interface to provide additional informationabout the selected application. The transition can be animated.

The featured interface 303 can also include one or more advertisements.In particular, the display portion 236, presents a first advertisement206 and a second advertisement 208 near the title bar 201. In otherimplementations, only a single advertisement is presented.Alternatively, additional advertisements can be presented. Additionally,while the advertisements are shown near the title bar 201, one or moreadvertisements can be presented at different locations on the displayportion 236.

In either FIG. 2 or FIG. 3, a user selection of an application object(e.g., one of application objects 240 or 340, respectively), the userinterface can transition to provide additional information regarding theapplication associated with the selected application object.

FIG. 4 is a block diagram 400 of an example user interface of the mobiledevice 100 for providing information associated with a particularapplication. In particular, an application information interface 403corresponds to the user selection of application object 210 of FIG. 2.

The application information interface 403 includes an informationdisplay portion 410 and the menu portion 226. The menu portion 226includes the featured tab 216, the categories tab 218, the top 25 tab220, the search tab 222, and the updates tab 224. In someimplementations, the menu portion 226 is hidden when the applicationinformation interface 403 is presented.

The display portion 410 includes a title bar 401. The title bar 401identifies the user interface as an application information interface.Additionally, the title bar 401 can include a back button 402 and a“tell a friend” button 404. The back button 402 allows the user to, forexample, cancel the application information interface 403 and return tothe previous user interface (e.g., the user interface for the app storeshown in FIG. 2 or 3). The “tell a friend” button 404 allows the user tosend information about the selected application. In particular, touchingthe “tell a friend” button 404 causes the user interface to transitioninto an interface for notifying another person about the particularapplication. The interface for notifying another person about theselected application is described in greater detail below with respectto FIG. 5.

The display portion 410 also includes application information 406,purchase information 408, an application screenshot 412, and reviews414. The application information 406 includes, for example, theapplication name and the developer. The application information 406 canalso include an image representing the particular application as well asother information, for example, the date the application was added tothe application store. The application information 406 can also includea brief description of the application.

The purchase information 408 identifies whether the selected applicationis free or available for purchase. Alternatively, the purchaseinformation 408 can indicate the price of the application (e.g., $5.00).In some implementations, the user can redeem credit to purchase theapplication. For example, the user can have a gift card, a coupon, orother credit that can be used toward purchasing applications on theapplication store. In some implementations, the user is presented with a“redeem” button in the application information interface. Touching theredeem button generates an interface where the user can input accountinformation corresponding to the credit to be applied.

Additionally, in some implementations, touching the purchase information408 initiates a process for downloading the application. For example, ifthe application is free, the download process can begin without furtheruser input. Alternatively, if purchase is required, a user account canbe accessed to purchase the application. In some implementations, theuser can redeem a coupon or similar credit to purchase the application,In some other implementations, the user is required to provide accountor other authentication information before purchasing the application.

In some alternative implementations, the purchase information 408indicates whether the user has already installed the application (e.g.,by including text “installed” or “uninstall” in the purchase information408).

The screenshot 412 can provide a screen capture image of the applicationinterface. In some implementations, a more detailed description of theapplication is provided in place of, or in addition to, the screenshot412. For example, the detailed description can include features of theapplication and other information. In some implementations, more thanone screenshot 412 is provided. Alternatively, in some otherimplementations, additional screenshots can be provided as thumbnailsthat can be displayed when selected by the user.

The reviews 414 includes rating information as well as individualreviews of the application. The rating information can include a graphicillustration of an average rating (e.g., using a star rating).Additionally, the number of individual reviews used to determine theaverage rating can also be provided. The average rating can be followedby one or more individual reviews of the application. In someimplementation all reviews are listed. In some other implementations,only a specified number of reviews are listed. In some implementations,the user can scroll 238 to view additional reviews that are notpresented within the visible portion of the application informationinterface 403.

The reviews 414 portion of the application information interface 403 canalso include a review button 418 that allows a user to provide a reviewor other report associated with the application. Providing a review ofthe application is described below with respect to FIGS. 6-8

FIG. 5 is a block diagram 500 of an example user interface of the mobiledevice 100 for notifying another user of an application. In particular,FIG. 5 includes a notification interface 502. The notification interface502 can be presented in response to the user selecting the “tell afriend” button 404 in FIG. 4.

The notification interface 502 includes a title bar 501. The title bar501 identifies the notification interface 502 (e.g., as “tell afriend”). Additionally, the title bar 501 includes a back button 504 anda send button 506. The back button 504 can cancel the notificationinterface 502 and allow the user to return to a preceding user interface(e.g., the application information interface 403). The send button 506allows the user to send application information to another person.

The notification interface 502 can provide a pre-configured e-mailmessage that includes a link to the application information in theapplication store. The notification interface 502 includes a “to” field508, a “from” field 510, a subject field 512, and a text box 514. The“to” field 508 allows the user to identify the recipient of thenotification. The user can input, for example, an e-mail address or aname corresponding to a contact or address book entry. The “from” field510 allows the user to identify for the recipient the sender of thenotification. In some implementations, the “from” field 510 isautomatically populated based on user profile or account information. Insome other implementations, the “from” field 510 is not presented to theuser, but instead is automatically added to the notification. The“subject” field 512 allow the user to specify a subject for therecipient, for example, “check out this application”. In someimplementations, the subject field 512 is automatically populated by theapplication store, for example, with the name of the application orother text.

The text box 514 provides additional space for the user to provideadditional text to the user (e.g., a message body). In someimplementations, the text box 514 has a maximum number of allowedcharacters for user input.

Input to each field and the text box 514 can be provided using keyboard516. The keyboard 516 provides a full QWERTY layout of keys for typing.The user inputs text with the touch-sensitive display 102 by touchingindividual keys according to the desired text. After inputtinginformation into one or more fields, the user can send the notificationby touching the send button 506 as described above. In someimplementations, sending the notification causes the user interface totransition to the previous user interface (e.g., application informationinterface 403).

FIG. 6 is a block diagram 600 of an example user interface of the mobiledevice 100 including a menu 602 for providing information associatedwith a selected application. In particular, a portion of the applicationinformation interface 403 can be overlaid with the menu 602. The menu602 can be partially transparent such that the overlaid portion of theapplication information interface 403 is partially visible. In someimplementations, the menu 602 is presented in response to the userselecting the review button 418 in the application information interface403. In some alternative implementations, the menu 602 replaces theapplication information 403 entirely instead of being provided as apartial overlay.

The menu 602 includes a write a review button 604, a report a problembutton 606, and a cancel button 608. The write a review button 604allows the user to write a review for the application of the applicationinformation interface 403. In particular, when the user touches thewrite a review button 604, the user interface transitions into a reviewinterface (e.g., using an animated transition). The review interface isdescribed in greater detail below with respect to FIG. 7.

The report a problem button 606 allows the user to report a problem withthe application identified in the application information interface 403.In particular, when the user touches the report a problem button 604,the user interface transitions into a report interface (e.g., using ananimated transition). The report interface is described in greaterdetail below with respect to FIG. 8.

The cancel button 608 allows the user to cancel the menu 602 and returnto the application information interface 403 of FIG. 4.

FIG. 7 is a block diagram 700 of an example user interface of the mobiledevice 100 for reviewing a selected application. In particular, FIG. 7shows a review interface 702 presented, for example, in response to theuser selecting the write a review button 604 (FIG. 6).

The review interface 702 includes a title bar 701 identifying theinterface as a review interface. The title bar 701 further includes aback button 704 and a send button 706. The back button 702 can cancelthe review interface 702 and allow the user to return to a precedinguser interface (e.g., the application information interface 403). Thesend button 706 allows the user to submit the review.

The review interface 702 includes a rating 708. The rating 708 allowsthe user to assign a rating value to the application. For example, theuser can assign a specified number of stars to the application out of amaximum possible (e.g., from zero to five stars). In particular, theuser can assign stars using a gesture motion on the touch-sensitiveinterface 102. For example, the user can slide a finger in a firstdirection to incrementally increase the number of stars (to a maximumnumber, e.g., 5) or in a second direction to incrementally reduce thenumber of stars (to a minimum number, e.g., zero).

The review interface 702 also includes a “from” field 710, a “title”field 712, and a review text box 714. The “from” field 710 allows theuser to identify who is providing the review. In some implementations,the “from” field 710 is automatically populated based on user profile oraccount information. In some other implementations, the “from” field 710is not presented to the user, but instead is automatically added to thereview. The “title” field 712 allows the user to identify an occupationor capacity in which they are providing the review. In someimplementations, the “title” field 712 is not provided.

The text box 714 provides additional space for the user to providereview text beyond the rating value. In some implementations, the textbox 714 has a maximum number of allowed characters for user input.

Input to each field and the text box 714 can be provided using keyboard516. The keyboard 516 provides a full QWERTY layout of keys for typing.The user inputs text with the touch-sensitive display 102 by touchingindividual keys according to the desired text. After inputtinginformation into one or more fields, the user can submit the review bytouching the send button 706 as described above. In someimplementations, submitting the review causes the user interface totransition to a previous user interface (e.g., application informationinterface 403).

FIG. 8 is a block diagram 800 of an example user interface of the mobiledevice 100 for reporting on a selected application. In particular, FIG.8 shows a reporting interface 802 presented, for example, in response tothe user selecting the report a problem button 606 (FIG. 6).

The reporting interface 802 includes a title bar 801 identifying theinterface as a reporting interface. The title bar 801 further includes aback button 804 and a send button 806. The back button 802, for example,can cancel the reporting interface 802 and allow the user to return to apreceding user interface (e.g., the application information interface403). The send button 806 allows the user to submit the report.

The review interface 802 includes menu buttons with suggested problemsto report. In particular, the review interface 802 includes a report abug button 808, a report as offensive button 810, and a concern notlisted button 812. The user can select one of the menu buttons bytouching a particular menu button in the review interface 802. In someimplementations, when a user selects a particular menu button, theselected menu button is highlighted. In some other implementations, whenthe user selects a menu button an icon is displayed to indicateselection, for example, a checkmark.

Additionally, a text box 814 is presented. The text box 814 allows theuser to optionally describe the reported problem. In someimplementations, the text box 814 has a maximum number of allowedcharacters for user input.

Input to the text box 814 can be provided using keyboard 516. Thekeyboard 516 provides a full QWERTY layout of keys for typing. The userinputs text with the touch-sensitive display 102 by touching individualkeys according to the desired text. After inputting information into thetext box 814, the user can submit the report by touching the send button806 as described above. In some implementations, submitting the reportcauses the user interface to transition to a previous user interface(e.g., application information interface 403).

In some implementations, the keyboard 516 is not presented in thereporting interface 802 until the user selects the text box 814 (e.g.,by touching the text box 814).

FIG. 9 is a block diagram 900 of an example user interface of the mobiledevice 100 illustrating an application store following selection of acategories tab (e.g., categories tab 218 of FIG. 2). For example, theuser can access the app store display object 132 using the touchsensitive display 102 (e.g., by pressing the app store display object132), resulting in a transition to an app store interface. In someimplementations, touching the app store display object 132 in FIG. 1causes an animated transition to the app store interface.

The user interface for the app store includes a display portion 902 anda menu portion 226. The menu portion 226 can include several tabs. Inparticular, the menu portion 226 includes the featured tab 216, thecategories tab 218, the top 25 tab 220, the search tab 222, and theupdates tab 224. Each of the tabs in the menu portion 226 can be used toaccess different features of the application store.

The display portion 236 displays a categories interface 903 associatedwith the categories tab 218, which is shown as highlighted in thedisplay portion 236. The categories interface 903 includes a title bar901 identifying the user interface as a categories interface. In someimplementations, the title bar 903 includes one or more buttons, forexample, a back button allowing the user to access a previous userinterface. Alternatively, the user can exit the application store andreturn to the “home” interface shown in FIG. 1 by pressing button 120.

The categories interface 903 includes one or more category buttons. Inparticular, the categories interface 903 includes a games button 904,entertainment button 906, news button 908, productivity button 910,sports button 912, and travel button 914. The displayed categories canbe arranged in any order (e.g., alphabetical, by popularity, etc.).Additionally, other categories can be displayed in place of or inaddition to the categories shown. In some implementations, the user canview additional categories by scrolling 238 the category buttons.

Each category button allows the user to transition to an interfaceproviding application objects associated with the particular category.For example, a selection of the games button 904 can cause thecategories interface to transition to a game objects interface thatincludes one or more application objects corresponding to games orotherwise associated with the games category.

FIG. 10 is a block diagram 1000 of an example user interface of themobile device 100 illustrating application objects of a particularselected category. In particular, FIG. 10 shows a games objectsinterface 1003 presented in response to a user category selection (e.g.,a user selection of the games button 904 in FIG. 9).

The user interface includes a display portion 1002 and a menu portion226. The menu portion 226 includes several tabs. In particular, the menuportion 226 includes a featured tab 216, a categories tab 218, a top 25tab 220, a search tab 222, and an updates tab 224. In particular, thecategories tab 218 is shown as highlighted.

The display portion 1002 displays a games objects interface 1003associated with the selection of a games category. The games objectsinterface 1003 includes a title bar 1001 including recently added button1004 and staff favorites button 1006. The recently added button 1004 andstaff favorites button 1006 are shown as separate buttons, however, theycan take other forms including, for example, a single toggle button thatcan be switched from one to the other.

The games objects interface 1003 also includes one or more games objects1040. The recently added button 1004 is shown as currently selected(e.g., based on a user input to the touch-sensitive display 102). Whenthe recently added button 1004 is selected, the games objects 1040displayed correspond to game applications that have been recently addedto the application store in similar manner as described above in FIG. 2,but with respect to games objects. Similarly, when the staff favoritesbutton 1006 is selected or toggled, the games objects 1040 displayedcorrespond to game applications that have been selected by one or moreindividuals associated with the app store in a similar manner asdescribed above in FIG. 2.

The game objects 1040 shown in the display portion 1002 include gameobjects 1012, 1014, and 1016. Additionally, when the display portion1002 cannot display all of the game objects 1040 at one time, the usercan scroll 238 up or down to view additional game objects 1040.

Each game object 1040 includes information associated with theparticular game application. For example, game object 1012 includes gameapplication information 1018. The game application information 1018 caninclude an image representing the game application, the game applicationname (“Game 1”), a developer's name, and rating information. In someimplementations, the rating information is represented by a specifiednumber of stars. Stars are filled to indicate the average rating (e.g.,three out of five) of the game. In some implementations, stars can bepartially filled to represent a finer degree of granularity of theaverage rating.

The game objects 1040 also include a purchasing information 1022. Thepurchasing information 1022 indicates whether the application is free ormust be purchased. In some implementations, the purchasing informationindicates the cost of the game (e.g., $5.00). In some otherimplementations, each game object (e.g., game objects 1012, 1014, and1016) can indicate whether or not the user has already installed theparticular game. For example, if the user has already installed the gameidentified by game object 1012, the purchase information 1022 can read“installed” instead of “free”. Alternatively, the purchase information122 can read “uninstall” indicating that the user can uninstall thealready installed game application.

The game objects 1040 can also include an “>” indicator 1020. Theindicator 1020 indicates that selecting a particular game object (e.g.,by touching game object 1012) transitions the user interface to provideadditional information about the selected game application. Thetransition can be animated.

The display portion 1002 can also include one or more advertisements. Inthe display portion 1002, a first advertisement 1008 and a secondadvertisement 1010 arc shown near the title bar 1001. In otherimplementations, only a single advertisement is presented.Alternatively, additional advertisements can be presented. Additionally,while the advertisements are shown near the title bar 1001, one or moreadvertisements can be presented at different locations on the displayportion 1002.

The user can select a particular game object 1040 in order to transitionto provide information regarding the game associated with the selectedgame object. The game information is provided in a similar manner to theapplication information interface 403 described above with respect toFIG. 4.

FIG. 11 is a block diagram 1100 of an example user interface of themobile device 100 illustrating an application store following selectionof a “top 25” tab (e.g., “top 25” tab 220). For example, the user canaccess the app store display object 132 using the touch sensitivedisplay 102 (e.g., by pressing the app store display object 132),resulting in a transition to an app store interface. In someimplementations, touching the app store display object 132 in FIG. 1causes an animated transition to the app store interface.

The user interface for the app store includes a display portion 1102 andthe menu portion 226. The menu portion 226 can include several tabs. Inparticular, the menu portion 226 includes the featured tab 216, thecategories tab 218, the top 25 tab 220, the search tab 222, and theupdates tab 224. Each of the tabs in the menu portion 226 can be used toaccess different features of the application store.

The display portion 1102 displays a “top 25” interface 1103 associatedwith the “top 25” tab 220, which is shown as highlighted in the displayportion 236. The top 25 interface 1103 includes a title bar 1101identifying the user interface as a top 25 interface. The title bar 1101also includes a “show free” button 1104 and a “hide free” button 1106.

When the “show free” button 1104 is selected (as is shown by thehighlighting in FIG. 11), the “top 25” interface 1103 displaysapplication objects 1140 including those associated with applicationsavailable for free. When the “hide free” button 1106 is selected, the“top 25” interface 1103 only displays application objects that requirepayment.

The “top 25” interface 1103 includes application objects 1140. Inparticular, 25 application objects 1140 are listed. However, when all 25application objects 1140 cannot be displayed in the display portion1102, the user can scroll 238 to view additional application objects.Additionally, in some implementations, when the user scrolls to thebottom of the “top 25” list of application objects a button can beprovided to allow the user to view another group of application objects(e.g., a “next 25” application objects).

The application objects 1140 shown include application objects 1112,1114, and 1116. The application objects 1140 are presented in rankedorder. Thus, application object 1112 is ranked above application object1114. The rank of each application object is identified in theapplication object. For example, application object 1112 includes a rankidentifier 1118 that identifies the application object 1112 as beingranked number one in the list of application objects 1140.

Each application object 1140 includes information associated with theparticular application. For example, application object 1112 includesapplication information 1122. The application information 1122 caninclude an image representing the application, the application name(“Application 5”), a developer's name, and rating information. In someimplementations, the rating information is represented by a specifiednumber of stars. Stars are filled to indicate the average rating (e.g.,3/5) of the game. In some implementations, stars can be partially filledto represent a finer degree of granularity of the average rating.

The application objects 1140 also include a purchasing information 1124.The purchasing information 1124 indicates whether the application isfree or must be purchased. In some implementations, the purchasinginformation indicates the cost of the application (e.g., $5.00). In someother implementations, each application object (e.g., applicationobjects 1112, 1114, and 1116) can indicate whether or not the user hasalready installed the particular application. For example, if the userhas already installed the application identified by application object1112, the purchase information 1124 can read “installed” instead of“free”. Alternatively, the purchase information 1124 can read“uninstall” indicating that the user can uninstall the already installedapplication.

The application objects 1140 can also each include an “>” indicator1124. The indicator 1124 indicates that selecting a particularapplication object (e.g., by touching application object 1112) willtransition the user interface to provide additional information aboutthe selected application. The transition can be animated.

The display portion 1102 can also include one or more advertisements. Inthe display portion 1102, a first advertisement 1108 and a secondadvertisement 1110 are shown near the title bar 1101. In otherimplementations, only a single advertisement is presented.Alternatively, additional advertisements can be presented. Additionally,while the advertisements are shown near the title bar 1101, one or moreadvertisements can be presented at different locations on the displayportion 1102.

Selecting a particular application object in the ranked list ofapplication objects 1140 transitions the user interface to an interfaceproviding information regarding the application associated with theselected application object. The application information is provided ina similar manner to the application information interface 403 describedabove with respect to FIG. 4.

FIG. 12 is a block diagram 1200 of an example user interface of themobile device 100 illustrating an application store “top 25” with freeapplications hidden. The user interface for the app store includes adisplay portion 1202 and the menu portion 226. The menu portion 226 caninclude several tabs. In particular, the menu portion 226 includes thefeatured tab 216, the categories tab 218, the top 25 tab 220, the searchtab 222, and the updates tab 224. Each of the tabs in the menu portion226 can be used to access different features of the application store.

The display portion 1202 displays a “top 25” interface 1203 associatedwith the “top 25” tab 220, which is shown as highlighted in the displayportion 236. The top 25 interface 1103 includes a title bar 1201identifying the user interface as a “top 25” interface. The title bar1201 also includes the “show free” button 1104 and the “hide free”button 1106. In particular, the “hide free” button 1106 is selected, asshown by the highlighting in FIG. 12. When the “hide free” button 1106is selected, the “top 25” interface 1203 only displays applicationobjects which require payment.

The “top 25” interface 1203 includes application objects 1240. Inparticular, up to 25 application objects 1240 are listed. However, whenthere are more application objects 1240 than can be displayed in thedisplay portion 1202, the user can scroll 238 to view additionalapplication objects. Additionally, in some implementations, when theuser scrolls to the bottom of the “top 25” list of application objects abutton can be provided to allow the user to view another group ofapplication objects (e.g., a “next 25” application objects).

The application objects 1240 shown include application objects 1204,1206, and 1208. The application objects 1240 are presented in a rankedorder. Thus, application object 1204 is ranked above application object1206. The rank of each application object is identified in theapplication object. For example, application object 1204 includes a rankidentifier 1210 that identifies the application object 1204 as beingranked number one in the list of application objects 1240. The rankingcan be based, for example, on the average star rating of eachapplication or some other criteria.

Each application object 1240 includes information associated with theparticular application. For example, the application objects 1240 caninclude an image representing the application, the application name(e.g., “Application 2”), a developer's name, and rating information.

The application objects 1240 also include a purchasing information 1212.In particular, since the “hide free” button 1106 is selected or toggled,each of the application objects 1240 requires payment. Selecting aparticular application object in the ranked list of application objects1240 transitions the user interface to an interface providinginformation regarding the application associated with the selectedapplication object. The application information is provided in a similarmanner to the application information interface 403 described above withrespect to FIG. 4.

FIG. 13 is a block diagram 1300 of an example user interface of themobile device 100 illustrating an application store following selectionof a search tab. For example, the user can access the app store displayobject 132 using the touch sensitive display 102 (e.g., by pressing theapp store display object 132), resulting in a transition to an app storeinterface. In some implementations, touching the app store displayobject 132 in FIG. 1 causes an animated transition to the app storeinterface.

The user interface for the app store includes a display portion 1302 andthe menu portion 226. The menu portion 226 can include several tabs. Inparticular, the menu portion 226 includes the featured tab 216, thecategories tab 218, the top 25 tab 220, the search tab 222, and theupdates tab 224. Each of the tabs in the menu portion 226 can be used toaccess different features of the application store.

In particular, the display portion 1302 displays a search interface 1303associated with the search tab 222, which is shown as highlighted in thedisplay portion 236. The search interface 1303 includes a title bar 1201identifying the user interface as an application search interface.

The search interface 1303 includes a search field 1304 and a searchbutton 1306. The search field 1304 allows a user to input one or moresearch terms. For example, the user can input keywords identifying aparticular application, developer, category, or other keywords. Thesearch button 1306 executes an application search based on the userinput to the search field 1304. For example, the user can execute thesearch by touching the search button 1306.

The user can input search terms into the search field 1304 usingkeyboard 516. The keyboard 516 provides a full QWERTY layout of keys fortyping. The user inputs text with the touch sensitive display 102 bytouching individual keys according to the desired text.

Executing a search (e.g., by touching the search button 1306)transitions the user interface to an interface providing informationregarding one or more applications associated with the input searchterms. The application information is provided in a similar manner tothe application information interface 403 (e.g., as a list ofapplication objects) as described above with respect to FIG. 4.

FIG. 14 is a block diagram 1400 of an example user interface of themobile device 100 after invoking an application store display object andillustrating available updates. For example, the user can access the appstore display object 132 using the touch sensitive display 102 (e.g., bypressing the app store display object 132), resulting in a transition toan application store interface. In some implementations, touching theapplication store display object 132 in FIG. 1 causes an animatedtransition to the app store interface.

The user interface for the application store includes the displayportion 236 and the menu portion 240. The menu portion 226 includesseveral tabs. In particular, the menu portion 226 includes the featuredtab 216, the categories tab 218, the top 25 tab 220, the search tab 222,and the updates tab 224. Each of the tabs in the menu portion 226 can beused to access different features of the application store.

The display portion 236 displays a featured interface 203 associatedwith the featured tab 216, which is shown as highlighted in the displayportion 236. The featured interface 203 including application objects isdescribed above with respect to FIG. 2.

The updates tab 224 includes an updates badge 1402. The updates badge1402 identifies whether or not there are updates available to theapplications installed on the mobile device 100. The user can identifywhether there are available updates without selecting the updates tab224. For example, the updates badge 1402 can be a symbol or graphicassociated with the updates tab 224. As shown in FIG. 14, the updatesbadge 1402 is a circle with a number inside that is superimposed over aportion of the graphic identifying the updates tab 224. Additionally,the updates badge 1402 can be visible only when an update is available.In some implementations, the updates badge indicates the number ofavailable updates (e.g., by including a number in the badge). Forexample, updates badge 1402 shows that there are two updates available.

FIG. 15 is a block diagram of an example user interface 1500 of themobile device 100 illustrating an application store following selectionof an updates tab (e.g., updates tab 224). For example, the user canaccess the app store display object 132 using the touch sensitivedisplay 102 (e.g., by pressing the app store display object 132),resulting in a transition to an app store interface. In someimplementations, touching the app store display object 132 in FIG. 1causes an animated transition to the app store interface.

The user interface for the app store includes a display portion 1102 andthe menu portion 226. The menu portion 226 can include several tabs. Inparticular, the menu portion 226 includes the featured tab 216, thecategories tab 218, the top 25 tab 220, the search tab 222, and theupdates tab 224. Each of the tabs in the menu portion 226 can be used toaccess different features of the application store.

The display portion 1502 displays an updates interface 1503 associatedwith the updates tab 224, which is shown as highlighted in the displayportion 236. The updates interface 1503 includes a title bar 1501identifying the user interface as an updates interface. The title bar1501 also includes an optional back button 1504. The back button 1504allows the user to exit the updates interface 1503 or the applicationstore and to return to an earlier user interface. Alternatively, theuser can exit the application store and return to the “home” interfaceshown in FIG. 1 by pressing button 120.

The updates interface 1503 includes update objects 1540. In particular,two update objects 1506 and 1508 are shown in the updates interface1503, which corresponds to the number of updates identified by theupdates badge 1402 in FIG. 14. In some other implementations, there aremore update objects 1540 than are displayable in the display portion1502. When there are additional update objects 1540 than can bedisplayed, the user can scroll to view additional update objects.Additionally, in some implementations, when the user can be presentedwith a button to allow the user to view another group of update objects(e.g., a next 25 update objects) either after scrolling or without anyscrolling.

In some implementations, the update objects 1540 identify particularupdates available for applications already installed on the mobiledevice 100. For example, the update object 1506 identifies an update to“Application A” while the update object 1508 identifies an update to“Application B”. The user can select the particular update object (e.g.,by touching the update object or an associated update button 1514).Selecting the update object can indicate the update download.Alternatively, selecting the update object can transition the updatesinterface 1503 to an information interface that provides additionalinformation about the update, after which the user can decide whether ornot to get the update. In some implantations, a select all button isprovided in the updates interface 1503 allowing the user to get allapplication updates associated with the displayed update objects 1540.

Upon selecting one or more of the update objects 1503 for download, theupdates interface 1503 can end, restoring a previous interface orreturning the user to the home screen. Alternatively, when a userselects a particular update object (e.g., update object 1506), thatobject disappears from the update interface 1503 (e.g., only the updateobject 1508 would remain).

FIG. 16 is a block diagram 1600 of an example user interface of themobile device 100 illustrating an application download. For example, theuser can select a particular application in the app store, for example,as described above. When the user selects an application object todownload, the user interface can transition to the home screen includingdisplay objects 104 and 106 as described above with respect to FIG. 1.

Additionally, a download object 1602 is presented as one of the displayobjects 106. The download object presents a dimmed or shaded objectplaceholder for the application being downloaded. The download object1602 is positioned in the next available location relative to the otherdisplay objects 106. In particular, the download object includes a“loading . . . ” indicator instead of the application title as well as aloading bar. The loading bar can animate to show the progress of thedownload. Once the download of the application is complete, the “loading. . . ” changes to the application title and the image presented in thedownload object 1602 is modified to correspond to the downloadedapplication.

FIG. 17 is a flowchart illustrating an example process 1700 fornavigating an application store using a mobile device. An input isprovided to a mobile device requesting an application managementinterface (step 1702). For example, the user can select (e.g., using atouch-sensitive display) an application store object as shown, e.g., inFIG. 1.

An application management interface is presented (step 1704). Forexample, one or more user interfaces can be presented in associationwith an application store. The application management interface caninclude buttons, toggles, or other user activated elements that allowthe user to navigate between different user interfaces, identify andselect application objects, and review and report applications as shown,for example, in FIGS. 2-15.

An input is received selecting a particular application for installation(step 1706). The input can be received, for example, from a usertouching a touch-sensitive display (e.g., touch-sensitive display 102 ofFIG. 1). For example, the user can search for or identify an applicationin the presented application management interface using differentcriteria or listings provided by the application management interface.The user can select the particular application using a touch-sensitivedisplay by touching a displayed application object corresponding to theparticular application.

In some other implementations, other user inputs can be received. Forexample, an input can be received reviewing an application, reporting aproblem with an application, notifying others about an application, orupdating a previously installed application.

A determination is made as to whether a payment is required for theselected application (step 1708). Some applications can be free to anyuser while other applications require payment. If payment is notrequired, the application is installed on the mobile device (step 1710).

If payment is required, the payment is collected (step 1712). Thepayment can be received, for example, by charging a user account,redeeming a coupon or other credit, or by receiving an electronicpayment (e.g., by credit card) from the user. In some implementations,authentication is performed to verify the user.

The application is presented in a home screen of the mobile device (step1714). The application can be presented as an object on the home screen.In some implementations, while the application is being installed, aplaceholder object is positioned on the home screen (e.g., in a nextavailable location on the home screen). The placeholder object can bedimmed and include other indications that the application is not yetavailable (e.g., providing loading text). The placeholder object canindicate the progress of the installation (e.g., using a loading baranimation).

In some implementations, the application store can include one or moreapplications that are location specific. For example, corporations orother entities can develop and provide applications within the network,which are not accessible to those outside the local network. In someother implementations, parental controls can be activated (e.g., usingsettings for the mobile device) to limit access to applications orparticular types of applications in the application store.

FIG. 18 is a block diagram 1800 of an example user interface of themobile device 100 illustrating an application available for deletion.The user can identify applications available for deletion, for example,by selecting a display object 106 (e.g., using a touch-sensitivedisplay). For example, the user can touch and hold a display object 106corresponding to a particular application (e.g., application 1802) for aspecified period of time to enter an editing mode.

In response to holding the application, the held application along withone or more other display objects 106 can become editable (e.g., movableto other locations on the touch-sensitive display 102). Some displayobjects 106 can be deleted. The system can present an indicator in theediting mode identifying those display objects, for example, a badgewith an “X” presented for those display objects that can be deleted. Asshown in FIG. 18, “Application 1” 1802 has a badge indicating that thisapplication can be deleted. The user can select the badge (e.g., bytouching the “X” on the touch-sensitive display 102) in order toinitiate a deletion process for the application.

FIG. 19 is a block diagram 1900 of an example user interface of themobile device 100 illustrating a rating prompt 1902. When a user selectsan application for deletion (e.g., application 1802 of FIG. 18), therating prompt 1902 can be displayed, for example, on the user-interfaceprovided by the touch-sensitive display 102. In sonic implementations,the portion of the user interface outside of the rating prompt 1902 canbe dimmed relative to the rating prompt 1902.

The rating prompt 1902 can include a request to review the application,a rating scale (e.g., a set of stars), and one or more buttons (e.g., tosubmit a rating or to decline rating the application). The user canprovide an input (e.g., using the touch-sensitive display 102) thatindicates a particular rating (e.g., by selecting a particular number ofstars). Once the user has selected a particular number of stars, theuser can submit the rating using, e.g., a “rate” button. Alternatively,the user can decline to rate the application, for example, by selectinga “no thanks” button.

FIG. 20 is a flowchart illustrating an example process 2000 for deletingan installed application using a mobile device. An input is received todelete an installed application (step 2002). The input can be received,for example, from a user touching a touch-sensitive display (e.g.,touch-sensitive display 102 of FIG. 18). For example, the user canselect a particular application and provide an input indicating that theselected application should be deleted. In some implementations, theuser can enter an editing mode that allows the user to identifyapplications that can be deleted as well as select a particularapplication for deletion.

In some implementations, when a user selects an application fordeletion, a confirmation prompt can be presented to the user. Theconfirmation prompt can indicate that continuing will delete theapplication including any saved data associated with the application.The conformation prompt can further provide an opportunity for the userto cancel the deletion process.

A rating prompt is presented (step 2004). The ratings prompt can bepresented prior to completing the deletion of the selected application.The ratings prompt allows the user to provide feedback for theapplication being deleted. For example, the user can input a rating forthe application (e.g., by selecting a specified number of stars).

A determination is made as to whether the user rated the application(step 2006). The determination can be made according to one or more userinputs. For example, based on whether the user entered a rating orselected a button indicating that a rating has been provided.Alternatively, the user input can indicate that no rating is beingprovided. For example, the user can select a button indicating that norating is being provided.

If the determination is made that a rating has been provided, the ratinginformation is sent to a remote location (step 2008). For example, therating information can be sent to an application store located at aremote location (e.g., the application store described above). Aftersending the rating information, the application is removed and the userinterface can return to a home screen or other default interface (step2010).

If the determination is made that a rating has not been provided, theapplication is removed and the user interface can return to a homescreen or other default interface (step 2010).

Network Operating Environment

FIG. 21 is a block diagram of an example network operating environment2100 for the mobile device 100 of FIG. 1. The mobile device 100 of FIG.1 can, for example, communicate over one or more wired and/or wirelessnetworks 2110 in data communication. For example, a wireless network2112, e.g., a cellular network, can communicate with a wide area network(WAN) 2114, such as the Internet, by use of a gateway 2116. Likewise, anaccess point 2118, such as an 802.11g wireless access point, can providecommunication access to the wide area network 2114. In someimplementations, both voice and data communications can be establishedover the wireless network 2112 and the access point 2118. For example,the mobile device 100 a can place and receive phone calls (e.g., usingVoIP protocols), send and receive e-mail messages (e.g., using POP3protocol), and retrieve electronic documents and/or streams, such as webpages, photographs, and videos, over the wireless network 2112, gateway2116, and wide area network 2114 (e.g., using TCP/IP or UDP protocols).Likewise, the mobile device 100 b can place and receive phone calls,send and receive e-mail messages, and retrieve electronic documents overthe access point 2118 and the wide area network 2114. In someimplementations, the mobile device 100 can be physically connected tothe access point 2118 using one or more cables and the access point 2118can be a personal computer. In this configuration, the mobile device 100can be referred to as a “tethered” device.

The mobile devices 100 a and 100 b can also establish communications byother means. For example, the wireless device 100 a can communicate withother wireless devices, e.g., other wireless devices 100, cell phones,etc., over the wireless network 2112. Likewise, the mobile devices 100 aand 100 b can establish peer-to-peer communications 2120, e.g., apersonal area network, by use of one or more communication subsystems,such as the Bluetooth™ communication device 188 shown in FIG. 1. Othercommunication protocols and topologies can also be implemented.

The mobile device 100 can, for example, communicate with one or moreservices 2130, 2140, 2150, and 2160 and/or one or more contentpublishers 2170 over the one or more wired and/or wireless networks2110. For example, a navigation service 2130 can provide navigationinformation, e.g., map information, location information, routeinformation, and other information, to the mobile device 100. In theexample shown, a user of the mobile device 100 b has invoked a mapfunctionality, e.g., by pressing the maps object 144 on the top-levelgraphical user interface shown in FIG. 1, and has requested and receiveda map for the location “1 Infinite Loop, Cupertino, Calif.”

A messaging service 2140 can, for example, provide e-mail and/or othermessaging services. A media service 2150 can, for example, provideaccess to media files, such as song files, movie files, video clips, andother media data. One or more other services 2160 can also be utilizedby the mobile device 100.

The mobile device 100 can also access other data and content over theone or more wired and/or wireless networks 2110. For example, anapplication store 2170, can be accessed by the mobile device 100 toprovide applications. Such access can be provided by invocation of a webbrowsing function or application (e.g., a browser) in response to a usertouching a web object on the home screen of the mobile device 100.

Exemplary Mobile Device Architecture

FIG. 22 is a block diagram 2200 of an example implementation of themobile device 100 of FIG. 1. The mobile device 100 can include a memoryinterface 2202, one or more data processors, image processors and/orcentral processing units 2204, and a peripherals interface 2206. Thememory interface 2202, the one or more processors 2204 and/or theperipherals interface 2206 can be separate components or can beintegrated in one or more integrated circuits. The various components inthe mobile device 100 can be coupled by one or more communication busesor signal lines.

Sensors, devices and subsystems can be coupled to the peripheralsinterface 2206 to facilitate multiple functionalities. For example, amotion sensor 2210, a light sensor 2212, and a proximity sensor 2214 canbe coupled to the peripherals interface 2206 to facilitate theorientation, lighting and proximity functions described with respect toFIG. 1. Other sensors 2216 can also be connected to the peripheralsinterface 2206, such as a positioning system (e.g., GPS receiver), atemperature sensor, a biometric sensor, or other sensing device, tofacilitate related functionalities.

A camera subsystem 2220 and an optical sensor 2222, e.g., a chargedcoupled device (CCD) or a complementary metal-oxide semiconductor (CMOS)optical sensor, can be utilized to facilitate camera functions, such asrecording photographs and video clips.

Communication functions can be facilitated through one or more wirelesscommunication subsystems 2224, which can include radio frequencyreceivers and transmitters and/or optical (e.g., infrared) receivers andtransmitters. The specific design and implementation of thecommunication subsystem 2224 can depend on the communication network(s)over which the mobile device 100 is intended to operate. For example, amobile device 100 may include communication subsystems 2224 designed tooperate over a GSM network, a GPRS network, an EDGE network, a Wi-Fi orWiMax network, and a Bluetooth™ network. In particular, the wirelesscommunication subsystems 2224 may include hosting protocols such thatthe device 100 may be configured as a base station for other wirelessdevices.

An audio subsystem 2226 can be coupled to a speaker 2228 and amicrophone 2230 to facilitate voice-enabled functions, such as voicerecognition, voice replication, digital recording, and telephonyfunctions.

The I/O subsystem 2240 can include a touch screen controller 2242 and/orother input controller(s) 2244. The touch-screen controller 2242 can becoupled to a touch screen 2246. The touch screen 2246 and touch screencontroller 2242 can, for example, detect contact and movement or breakthereof using any of multiple touch sensitivity technologies, includingbut not limited to capacitive, resistive, infrared, and surface acousticwave technologies, as well as other proximity sensor arrays or otherelements for determining one or more points of contact with the touchscreen 2246.

The other input controller(s) 2244 can be coupled to other input/controldevices 2248, such as one or more buttons, rocker switches, thumb-wheel,infrared port, USB port, and/or a pointer device such as a stylus. Theone or more buttons (not shown) can include an up/down button for volumecontrol of the speaker 2228 and/or the microphone 2230.

In one implementation, a pressing of the button for a first duration maydisengage a lock of the touch screen 2246; and a pressing of the buttonfor a second duration that is longer than the first duration may turnpower to the mobile device 100 on or off. The user may be able tocustomize a functionality of one or more of the buttons. The touchscreen 2246 can, for example, also be used to implement virtual or softbuttons and/or a keyboard.

In some implementations, the mobile device 100 can present recordedaudio and/or video files, such as MP3, AAC, and MPEG files. In someimplementations, the mobile device 100 can include the functionality ofan MP3 player, such as an iPod™. The mobile device 100 may, therefore,include a 32-pin connector that is compatible with the iPod™. Otherinput/output and control devices can also be used.

The memory interface 2202 can be coupled to memory 2250. The memory 2250can include high-speed random access memory and/or non-volatile memory,such as one or more magnetic disk storage devices, one or more opticalstorage devices, and/or flash memory (e.g., NAND, NOR). The memory 2250can store an operating system 2252, such as Darwin, RTXC, LINUX, UNIX,OS X, WINDOWS, or an embedded operating system such as VxWorks. Theoperating system 2252 may include instructions for handling basic systemservices and for performing hardware dependent tasks. In someimplementations, the operating system 2252 can be a kernel (e.g., UNIXkernel).

The memory 2250 may also store communication instructions 2254 tofacilitate communicating with one or more additional devices, one ormore computers and/or one or more servers. The memory 2250 may includegraphical user interface instructions 2256 to facilitate graphic userinterface processing including presentation, navigation, and selectionwithin an application store as shown in FIGS. 2-16; sensor processinginstructions 2258 to facilitate sensor-related processing and functions;phone instructions 2260 to facilitate phone-related processes andfunctions; electronic messaging instructions 2262 to facilitateelectronic-messaging related processes and functions; web browsinginstructions 2264 to facilitate web browsing-related processes andfunctions; media processing instructions 2266 to facilitate mediaprocessing-related processes and functions; GPS/Navigation instructions2268 to facilitate GPS and navigation-related processes andinstructions; camera instructions 2270 to facilitate camera-relatedprocesses and functions; and/or other software instructions 2272 tofacilitate other processes and functions.

Each of the above identified instructions and applications cancorrespond to a set of instructions for performing one or more functionsdescribed above. These instructions need not be implemented as separatesoftware programs, procedures or modules. The memory 2250 can includeadditional instructions or fewer instructions. Furthermore, variousfunctions of the mobile device 100 may be implemented in hardware and/orin software, including in one or more signal processing and/orapplication specific integrated circuits.

Embodiments of the invention and all of the functional operationsdescribed in this specification can be implemented in digital electroniccircuitry, or in computer software, firmware, or hardware, including thestructures disclosed in this specification and their structuralequivalents, or in combinations of one or more of them. Embodiments ofthe invention can be implemented as one or more computer programproducts, i.e., one or more modules of computer program instructionsencoded on a computer-readable medium for execution by, or to controlthe operation of, data processing apparatus. The computer-readablemedium can be a machine-readable storage device, a machine-readablestorage substrate, a memory device, a composition of matter effecting amachine-readable propagated signal, or a combination of one or morethem. The term “data processing apparatus” encompasses all apparatus,devices, and machines for processing data, including by way of example aprogrammable processor, a computer, or multiple processors or computers.The apparatus can include, in addition to hardware, code that creates anexecution environment for the computer program in question, e.g., codethat constitutes processor firmware, a protocol stack, a databasemanagement system, an operating system, or a combination of one or moreof them. A propagated signal is an artificially generated signal, e.g.,a machine-generated electrical, optical, or electromagnetic signal, thatis generated to encode information for transmission to suitable receiverapparatus.

A computer program (also known as a program, software, softwareapplication, script, or code) can be written in any form of programminglanguage, including compiled or interpreted languages, and it can bedeployed in any form, including as a stand-alone program or as a module,component, subroutine, or other unit suitable for use in a computingenvironment. A computer program does not necessarily correspond to afile in a file system. A program can be stored in a portion of a filethat holds other programs or data (e.g., one or more scripts stored in amarkup language document), in a single file dedicated to the program inquestion, or in multiple coordinated files (e.g., files that store oneor more modules, sub-programs, or portions of code). A computer programcan be deployed to be executed on one computer or on multiple computersthat are located at one site or distributed across multiple sites andinterconnected by a communication network.

The processes and logic flows described in this specification can beperformed by one or more programmable processors executing one or morecomputer programs to perform functions by operating on input data andgenerating output. The processes and logic flows can also be performedby, and apparatus can also be implemented as, special purpose logiccircuitry, e.g., an FPGA (field programmable gate array) or an ASIC(application-specific integrated circuit).

Processors suitable for the execution of a computer program include, byway of example, both general and special purpose microprocessors, andany one or more processors of any kind of digital computer. Generally, aprocessor will receive instructions and data from a read-only memory ora random access memory or both. The essential elements of a computer area processor for performing instructions and one or more memory devicesfor storing instructions and data. Generally, a computer will alsoinclude, or be operatively coupled to receive data from or transfer datato, or both, one or more mass storage devices for storing data, e.g.,magnetic, magneto-optical disks, or optical disks. However, a computerneed not have such devices. Moreover, a computer can be embedded inanother device, e.g., a mobile telephone, a personal digital assistant(PDA), a mobile audio player, a Global Positioning System (GPS)receiver, to name just a few. Computer-readable media suitable forstoring computer program instructions and data include all forms ofnon-volatile memory, media and memory devices, including by way ofexample semiconductor memory devices, e.g., EPROM, EEPROM, and flashmemory devices; magnetic disks, e.g., internal hard disks or removabledisks; magneto-optical disks; and CD-ROM and DVD-ROM disks. Theprocessor and the memory can be supplemented by, or incorporated in,special purpose logic circuitry.

To provide for interaction with a user, embodiments of the invention canbe implemented on a computer having a display device, e.g., a CRT(cathode ray tube) or LCD (liquid crystal display) monitor, fordisplaying information to the user and a keyboard and a pointing device,e.g., a mouse or a trackball, by which the user can provide input to thecomputer. Other kinds of devices can be used to provide for interactionwith a user as well; for example, feedback provided to the user can beany form of sensory feedback, e.g., visual feedback, auditory feedback,or tactile feedback; and input from the user can be received in anyform, including acoustic, speech, or tactile input.

Embodiments of the invention can be implemented in a computing systemthat includes a back-end component, e.g., as a data server, or thatincludes a middleware component, e.g., an application server, or thatincludes a front-end component, e.g., a client computer having agraphical user interface or a Web browser through which a user caninteract with an implementation of the invention, or any combination ofone or more such back-end, middleware, or front-end components. Thecomponents of the system can be interconnected by any form or medium ofdigital data communication, e.g., a communication network. Examples ofcommunication networks include a local area network (“LAN”) and a widearea network (“WAN”), e.g., the Internet.

The computing system can include clients and servers. A client andserver are generally remote from each other and typically interactthrough a communication network. The relationship of client and serverarises by virtue of computer programs running on the respectivecomputers and having a client-server relationship to each other.

While this specification contains many specifics, these should not beconstrued as limitations on the scope of the invention or of what may beclaimed, but rather as descriptions of features specific to particularembodiments of the invention. Certain features that are described inthis specification in the context of separate embodiments can also beimplemented in combination in a single embodiment. Conversely, variousfeatures that are described in the context of a single embodiment canalso be implemented in multiple embodiments separately or in anysuitable subcombination. Moreover, although features may be describedabove as acting in certain combinations and even initially claimed assuch, one or more features from a claimed combination can in some casesbe excised from the combination, and the claimed combination may bedirected to a subcombination or variation of a subcombination.

Similarly, while operations are depicted in the drawings in a particularorder, this should not be understood as requiring that such operationsbe performed in the particular order shown or in sequential order, orthat all illustrated operations be performed, to achieve desirableresults. In certain circumstances, multitasking and parallel processingmay be advantageous. Moreover, the separation of various systemcomponents in the embodiments described above should not be understoodas requiring such separation in all embodiments, and it should beunderstood that the described program components and systems cangenerally be integrated together in a single software product orpackaged into multiple software products.

Thus, particular embodiments of the invention have been described. Otherembodiments are within the scope of the following claims. For example,the actions recited in the claims can be performed in a different orderand still achieve desirable results.

What is claimed is:
 1. A computer-implemented method, comprising:displaying, on a display of a mobile device, an application managementinterface that includes: a set of application objects corresponding torespective applications from an application store server that areavailable for installation on the mobile device; a first user activatedelement associated with only displaying application objects that requirepayment, and a second user activated element associated with displayingapplication objects that do not require payment; detecting selection ofthe first user activated element associated with only displayingapplication objects that require payment; in response to detectingselection of the first user activated element, ceasing to displayapplication objects that do not require payment and displaying at leastsome of the application objects that require payment; detecting aselection of an application object from the displayed applicationobjects; receiving, from the application store server, an applicationthat corresponds to the selected application object; and installing, onthe mobile device, the application that corresponds to the selectedapplication object.
 2. The method of claim 1, further comprising:displaying a set of application icons on a home screen; and receiving arequest to display the application management interface, wherein theapplication management interface is displayed in response to receivingthe request.
 3. The method of claim 2, wherein receiving the request todisplay the application management interface includes receiving an inputdirected to a selection of an app store icon, and wherein the app storeicon is included in the displayed set of application icons.
 4. Themethod of claim 2, further comprising: displaying the set of applicationicons on the home screen prior to installing the application on themobile device, wherein the set of application icons does not include theapplication icon corresponding to the installed application.
 5. Themethod of claim 1, further comprising: determining and presentingpurchasing information associated with the application that correspondsto the selected application object, the purchasing informationindicating a cost associated with the application that corresponds tothe selected application object; and prior to installing the applicationthat corresponds to the selected application object on the mobiledevice: accessing a user account to purchase the application thatcorresponds to the selected application object; and receiving anindication that the application that corresponds to the selectedapplication object has been purchased, wherein the indication that theapplication that corresponds to the selected application object hasbeen-purchased is received when the user account has been charged thecost associated with the application that corresponds to the selectedapplication object via an electronic payment.
 6. The method of claim 5,wherein accessing the user account includes requesting and receivingauthentication information associated with the user account.
 7. Themethod of claim 1, including: detecting a selection of the second useractivated element associated with displaying application objects that donot require payment; and in response to detecting selection of thesecond user activated element, ceasing to display the applicationobjects that require payment and displaying at least some of theapplication objects that require payment.
 8. The method of claim 7,wherein at least one application object of the displayed applicationobjects displays purchase information.
 9. The method of claim 8, whereinthe purchase information for the at least one application objectincludes at least one of: an indication that an application thatcorresponds to the at least one application object does not requirepayment; or an indication that the application that corresponds to theat least one application object has already been installed.
 10. Themethod of claim 1, including detecting an input to view additionalapplication objects from the application objects that require payment;and, in response to detecting the input to view the additionalapplication objects that require payment, scrolling the set ofapplication objects that require payment to present additionalapplication objects that require payment.
 11. The method of claim 1,wherein at least one application object of the displayed applicationobjects includes a rank and the displayed application objects arepresented in ranked order.
 12. The method of claim 1, including, beforeinstalling the application that corresponds to the selected applicationobject, transitioning from displaying the application managementinterface to displaying a home screen including a placeholder objectcorresponding to the selected application.
 13. The method claim 12,wherein the placeholder object includes an indicator of installationprogress of the application that corresponds to the selected applicationobject.
 14. A mobile device, comprising: a display; one or moreprocessors; memory; and one or more programs, wherein the one or moreprograms are stored in the memory and configured to be executed by theone or more processors, the one or more programs including instructionsfor: displaying, on a display of the mobile device, an applicationmanagement interface that includes: a set of application objectscorresponding to respective applications from an application storeserver that are available for installation on the electronic device; afirst user activated element associated with only displaying applicationobjects that require payment, and a second user activated elementassociated with displaying application objects that do not requirepayment; detecting selection of the first user activated elementassociated with only displaying application objects that requirepayment; in response to detecting selection of the first user activatedelement, ceasing to display application objects that do not requirepayment and displaying at least some of the application objects thatrequire payment; detecting a selection of an application object from thedisplayed application objects; receiving, from the application storeserver, an application that corresponds to the selected applicationobject; and installing, on the mobile device, the application thatcorresponds to the selected application object.
 15. A non-transitorycomputer readable storage medium storing one or more programs, the oneor more programs comprising instructions which, when executed by amobile device with a display, cause the mobile device to: display, on adisplay of the mobile device, an application management interface thatincludes: a set of application objects corresponding to respectiveapplications from an application store server that are available forinstallation on the electronic device; a first user activated elementassociated with only displaying application objects that requirepayment, and a second user activated element associated with displayingapplication objects that do not require payment; detect selection of thefirst user activated element associated with only displaying applicationobjects that require payment; in response to detecting selection of thefirst user activated element, cease to display application objects thatdo not require payment and displaying at least some of the applicationobjects that require payment; detect a selection of an applicationobject from the displayed application objects; receive from theapplication store server an application that corresponds to the selectedapplication object; and install, on the mobile device, the applicationthat corresponds to the selected application object.
 16. The mobiledevice of claim 14, further comprising instructions for: displaying aset of application icons on a home screen; and receiving a request todisplay the application management interface, wherein the applicationmanagement interface is displayed in response to receiving the request.17. The mobile device of claim 16, wherein receiving the request todisplay the application management interface includes receiving an inputdirected to a selection of an app store icon, and wherein the app storeicon is included in the displayed set of application icons.
 18. Themobile device of claim 16, further comprising instructions for:displaying the set of application icons on the home screen prior toinstalling the application on the mobile device, wherein the set ofapplication icons does not include the application icon corresponding tothe installed application.
 19. The mobile device of claim 14, furthercomprising instructions for: determining and presenting purchasinginformation associated with the application that corresponds to theselected application object, the purchasing information indicating acost associated with the application that corresponds to the selectedapplication object; and prior to installing the application thatcorresponds to the selected application object on the mobile device:accessing a user account to purchase the application that corresponds tothe selected application object; and receiving an indication that theapplication that corresponds to the selected application object has beenpurchased, wherein the indication that the application that correspondsto the selected application object has been-purchased is received whenthe user account has been charged the cost associated with theapplication that corresponds to the selected application object via anelectronic payment.
 20. The mobile device of claim 19, wherein accessingthe user account includes requesting and receiving authenticationinformation associated with the user account.
 21. The mobile device ofclaim 14, further comprising instructions for: detecting a selection ofthe second user activated element associated with displaying applicationobjects that do not require payment; and in response to detectingselection of the second user activated element, ceasing to display theapplication objects that require payment and displaying at least some ofthe application objects that require payment.
 22. The mobile device ofclaim 21, wherein at least one application object of the displayedapplication objects displays purchase information.
 23. The mobile deviceof claim 22, wherein the purchase information for the at least oneapplication object includes at least one of: an indication that anapplication that corresponds to the at least one application object doesnot require payment; or an indication that the application thatcorresponds to the at least one application object has already beeninstalled.
 24. The mobile device of claim 14, further comprisinginstructions for: detecting an input to view additional applicationobjects from the application objects that require payment; and, inresponse to detecting the input to view the additional applicationobjects that require payment, scrolling the set of application objectsthat require payment to present additional application objects thatrequire payment.
 25. The mobile device of claim 14, wherein at least oneapplication object of the displayed application objects includes a rankand the displayed application objects are presented in ranked order. 26.The mobile device of claim 14, further comprising instructions for,before installing the application that corresponds to the selectedapplication object, transitioning from displaying the applicationmanagement interface to displaying a home screen including a placeholderobject corresponding to the selected application.
 27. The mobile deviceof claim 26, wherein the placeholder object includes an indicator ofinstallation progress of the application that corresponds to theselected application object.
 28. The non-transitory computer readablestorage medium of claim 15, further comprising instructions which, whenexecuted by the mobile device, cause the mobile device to: display a setof application icons on a home screen; and receive a request to displaythe application management interface, wherein the application managementinterface is displayed in response to receiving the request.
 29. Thenon-transitory computer readable storage medium of claim 28, whereinreceiving the request to display the application management interfaceincludes receiving an input directed to a selection of an app storeicon, and wherein the app store icon is included in the displayed set ofapplication icons.
 30. The non-transitory computer readable storagemedium of claim 28, further comprising instructions which, when executedby the mobile device, cause the mobile device to: display the set ofapplication icons on the home screen prior to installing the applicationon the mobile device, wherein the set of application icons does notinclude the application icon corresponding to the installed application.31. The non-transitory computer readable storage medium of claim 15,further comprising instructions which, when executed by the mobiledevice, cause the mobile device to: determine and present purchasinginformation associated with the application that corresponds to theselected application object, the purchasing information indicating acost associated with the application that corresponds to the selectedapplication object; and prior to installing the application thatcorresponds to the selected application object on the mobile device:access a user account to purchase the application that corresponds tothe selected application object; and receive an indication that theapplication that corresponds to the selected application object has beenpurchased, wherein the indication that the application that correspondsto the selected application object has been-purchased is received whenthe user account has been charged the cost associated with theapplication that corresponds to the selected application object via anelectronic payment.
 32. The non-transitory computer readable storagemedium of claim 31, wherein accessing the user account includesrequesting and receiving authentication information associated with theuser account.
 33. The non-transitory computer readable storage medium ofclaim 15, further comprising instructions which, when executed by themobile device, cause the mobile device to: detect a selection of thesecond user activated element associated with displaying applicationobjects that do not require payment; and in response to detectingselection of the second user activated element, cease to display theapplication objects that require payment and displaying at least some ofthe application objects that require payment.
 34. The non-transitorycomputer readable storage medium of claim 33, wherein at least oneapplication object of the displayed application objects displayspurchase information.
 35. The non-transitory computer readable storagemedium of claim 34, wherein the purchase information for the at leastone application object includes at least one of: an indication that anapplication that corresponds to the at least one application object doesnot require payment; or an indication that the application thatcorresponds to the at least one application object has already beeninstalled.
 36. The non-transitory computer readable storage medium ofclaim 15, further comprising instructions which, when executed by themobile device, cause the mobile device to: detect an input to viewadditional application objects from the application objects that requirepayment; and, in response to detecting the input to view the additionalapplication objects that require payment, scroll the set of applicationobjects that require payment to present additional application objectsthat require payment.
 37. The non-transitory computer readable storagemedium of claim 15, wherein at least one application object of thedisplayed application objects includes a rank and the displayedapplication objects are presented in ranked order.
 38. Thenon-transitory computer readable storage medium of claim 15, furthercomprising instructions which, when executed by the mobile device, causethe mobile device to, before installing the application that correspondsto the selected application object, transition from displaying theapplication management interface to displaying a home screen including aplaceholder object corresponding to the selected application.
 39. Thenon-transitory computer readable storage medium of claim 38, wherein theplaceholder object includes an indicator of installation progress of theapplication that corresponds to the selected application object.